YouTube
Nick Saraev
Drops ~2 videos a week with a 33% outlier rate - roughly 1 in 3 videos breaks out.
Nick Saraev has become the go-to voice for AI-powered business automation. His videos routinely clear 100K+ views because he breaks down complex workflows (N8N, Clay, AI agents) into something a non-technical founder can actually implement. One in three of his videos significantly outperforms his baseline - a consistency most channels this size don't hit.
His audience is building automated outbound systems right now - the exact use case where Lemlist's API and sequence builder fit in. A Lemlist integration tutorial from Nick would reach 400K+ subscribers who are already wiring up cold outreach pipelines.
YouTube
Glencoco
Posts about once a month with a 40% outlier rate - 6 of their last 15 videos broke out past their baseline.
Glencoco has carved out a niche nobody else owns: real SDR performance content from an actual outbound marketplace. 40% of their recent uploads break past their baseline, with top videos pulling nearly 300K views. They're growing fast because the content feels like watching real pipeline get built, not another talking head with a whiteboard.
Their entire audience is B2B sales reps actively booking meetings through outbound. Lemlist is the tool these reps use (or should be using) to run their sequences. A co-branded series on outbound best practices would land directly in Lemlist's buyer persona.
YouTube
Clarence Nap
Posts about once a month with a 44% outlier rate - 4 of their last 9 videos broke out past their baseline.
Clarence Nap has quietly built one of the most engaged AI agency channels on YouTube. 44% of his videos outperform baseline - the highest hit rate on this list. His content works because it's specific: here's the exact AI outreach system, here's the client acquisition workflow, here's the result.
His audience is building AI-powered agencies that rely on cold outreach as their primary client acquisition channel. Lemlist is the natural infrastructure pick for these operators - they need sequences, warm-up, and multi-channel outreach at scale.
YouTube
Lead Gen Jay
Posts 5x a month with a 40% outlier rate - 6 of their last 15 videos broke out past their baseline.
Lead Gen Jay has become the YouTube playbook for B2B lead generation. 40% of his recent videos break out past baseline, and his Alex Hormozi-style breakdowns of outbound strategy consistently pull 60K+ views. He's built real authority by showing actual campaign results, not theory.
His 83K subscribers are founders and agency owners actively building outbound engines. They're the buyer profile that evaluates tools like Lemlist every quarter. A dedicated video showing how to build a cold outreach system with Lemlist would be one of the highest-intent placements in this space.
YouTube
Connor Murray
Posts 5x a month with a 20% outlier rate - 3 of their last 15 overperformed.
Connor Murray brings 8 years of enterprise sales experience to YouTube and it shows. His cold email teardowns and SDR training videos have a credibility that most sales content creators can't match - he's done the job, not just taught it. His 21K subscribers are disproportionately engaged because they trust the source.
Connor's audience skews toward professional SDRs and AEs in enterprise SaaS - Lemlist's core power user. His step-by-step cold email guides are the exact format where a Lemlist walkthrough would feel native, not forced.
YouTube
The Weirdest Sales Trainer
Posts 2x a month with a 40% outlier rate - 6 of their last 15 videos broke out past their baseline.
The name sticks and the content delivers. The Weirdest Sales Trainer has built a following around cold calling and outbound with a style that's part comedy, part real training. 40% of his recent videos break out - an unusually high hit rate for a sub-10K channel, which signals the audience is growing fast.
His followers are scrappy salespeople who actually pick up the phone and send cold emails. They're not just consuming content - they're doing outbound daily. Lemlist would be a natural tool recommendation in his workflow videos.
YouTube
30 Minutes to President’s Club
Posts 5x a month with a 13% outlier rate - 2 of their last 15 overperformed.
30MPC has become the most referenced B2B sales podcast on the internet. Their YouTube presence extends the brand to a visual audience that wants tactical, compressed sales advice - no filler, no fluff. Their 19K YouTube subscribers are a fraction of their total reach (the podcast audience is significantly larger).
The 30MPC audience self-selects for quota-carrying reps who care about pipeline. These are the people who choose their outbound tools deliberately. A Lemlist sponsorship here carries the credibility of the #1 B2B sales podcast.
YouTube
Matt Lucero
Drops ~2 videos a week with a 27% outlier rate - roughly 1 in 4 videos breaks out.
Matt Lucero sends over 1M cold emails per month and makes videos about what he learns. That's the whole pitch - and it works. His content has the raw credibility of someone operating at scale, not theorizing about it. One in four of his videos outperforms baseline.
Matt's audience is cold email operators at the practitioner level - they're comparing ESPs, testing subject lines, and obsessing over deliverability. Lemlist is a tool they're already evaluating. His endorsement would carry real weight with this audience.
YouTube
Christian Bonnier
Posts 2x a month with a 33% outlier rate - roughly 1 in 3 videos breaks out.
Christian Bonnier's entire identity is cold email - it's literally in his bio: 'I write cold emails for a living.' A third of his videos break past baseline, and his content resonates because it comes from someone who's in the trenches daily, writing and testing emails for real clients.
His audience is agency owners and freelancers who sell cold email services. They need a reliable platform for their clients' campaigns - and they influence which tool dozens of businesses end up using. One Lemlist integration video from Christian reaches an outsized number of buying decisions.
Danny Quick
Founder & CEO, Kiko
I've spent the last 10 years building tools and products for creators. From working for Beyoncé to starting a venture-backed fashion resale marketplace. Backed by Snapchat and Floodgate, I grew that company entirely through creator and influencer marketing.
I've since packaged those strategies into a suite of AI tools and personal software that supercharges my expertise in helping companies win in the creator economy.
Based in New York City
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